When in the process of planning a product you have to firstly collect some research before you even begin to do anything, you want to find out who you are creating the product for and what is the aspect of the product that may appeal to them the most. When you have the product in mind you mainly have to think about the kinds of people that may actually want your product so you have to go out and find out what peoples interests are and this is a great way to provide you a path to follow in how you are going to generate such a specific product, for it to sell to the individuals you have to know what they want so that you can give it them. the best way is to create questionnaire and hand it out to many people of different ages and genders to get an even spread of preferences to find out averagely what people want or need. The questionnaire is very important as it gives you a target audience to consider as long as you ask questions about what you are making to see what people give in return to support your choice. When you think about a target audience it is just the best thing to really do and ask people only to make the best of each point of what it is you are making exactly.
This is the questionnaire we created to collect important data because we wanted to make sure that we were doing things they are meant to be by seeing what peoples standards and expectations are. this is good because once the information is collected we can put it all towards our music video. we made sure to look at gender and age as we are seeing what kind of age range our product is going to be made out and to also see whether the opinions of younger and older people are similar of different in any way.
We are a group of 4 and we made sure we surveyed and even number of people so we each took on the task of taking out 10 questionnaires within the local population of our school as there are ages from teenagers to senior members of staff and we thought that t was the best way to get a range of answers from people. Once we brought our data from 10 people each we overall had 40 pieces of information from each person we looked at. We also did this to spread the time management between ourselves so we was not relying on one person to go out and survey 40 people alone we wanted the information as soon as possible to process the information to get to the next stage of planning and how this collected data will have an input towards what we go ahead to create.
Evaluation
This questionnaire is useful for the fact that without research it is very difficult to create something for an audience so it is important to make a questionnaire for the audience to collect data vital and it will tell us how we should make this music video. asking questions to the audience allows us to find out what people like and expect from a rock genre music video and that what we make for them.
When going ahead to create a product you need to find out what the purpose of this and with all the questions we collected we come to see that what age group the video should be aimed at, what content should be included and what they want to connect to within the music video. from the questionnaire we asked what music genre was the audiences favourite, rock music returned as the highest favourite and we went along with that to the sub genre of indie rock because now we know what people enjoy we can go to the next step of what will be included to indie rock in the music video.
We knew we wanted to do an arctic monkeys song and the top two were R u mine or Do I Wanna Know and from the results it came back to Do I Wanna Know being the favourite choice of song so we prepared analysing the song and what aspects we can include into the music video following goodwins theory to relate the lyrics to the visuals. Also we asked what kind of music video they would like to see and performance was the most common type of music video so we went with the performance/narrative style to portray the lyrics through the storyline set in the music video.
We also asked our audience to sea what kind of perception they had over the bands lead singer and how they expect them to look in the music video and what appeals to the audience. Everyone always appears to the lead singer as he is always seen as the leader and the main person in the band and his image in my opinion is the most important as he is literally the front page of the band. him being dark and long haired was the most selected features but as we are going for the indie look we wanted to stick with a slightly dark but smart look.
Evaluation
This questionnaire is useful for the fact that without research it is very difficult to create something for an audience so it is important to make a questionnaire for the audience to collect data vital and it will tell us how we should make this music video. asking questions to the audience allows us to find out what people like and expect from a rock genre music video and that what we make for them.
When going ahead to create a product you need to find out what the purpose of this and with all the questions we collected we come to see that what age group the video should be aimed at, what content should be included and what they want to connect to within the music video. from the questionnaire we asked what music genre was the audiences favourite, rock music returned as the highest favourite and we went along with that to the sub genre of indie rock because now we know what people enjoy we can go to the next step of what will be included to indie rock in the music video.
We knew we wanted to do an arctic monkeys song and the top two were R u mine or Do I Wanna Know and from the results it came back to Do I Wanna Know being the favourite choice of song so we prepared analysing the song and what aspects we can include into the music video following goodwins theory to relate the lyrics to the visuals. Also we asked what kind of music video they would like to see and performance was the most common type of music video so we went with the performance/narrative style to portray the lyrics through the storyline set in the music video.
We also asked our audience to sea what kind of perception they had over the bands lead singer and how they expect them to look in the music video and what appeals to the audience. Everyone always appears to the lead singer as he is always seen as the leader and the main person in the band and his image in my opinion is the most important as he is literally the front page of the band. him being dark and long haired was the most selected features but as we are going for the indie look we wanted to stick with a slightly dark but smart look.
This post demonstrates a good understanding of why primary research is essential to carry out. Your have considered the purpose of a questionnaire well.
ReplyDeleteWhy did you decide to ask a variety of open and closed questions?