The setting of something is basically where something is set. The significance of the setting is to go with the codes and conventions of the genre of the piece of media that is being produced. depending on what the purpose of the product is, the setting will change to allow for the specific appeal of different products produced. Iconography is part of Mise-en-Scene and it is seen as each item and object that is used in a scene. it could be a table or a chair that is placed in the scene but each piece of iconography isn't paced randomly, it will all have a meaning to the scene and are chosen specifically for its purpose. The main purpose to the iconography used and the setting chosen is simply to obey the codes and conventions of a specific genre, just as in a rap music video you would include cars, girls and money because these are what rappers rap about and it wouldn't make sense if they weren't in a music video. Also in rock music you might see dark places such as alleys, black studios and band members with long hair and dark clothing to show every important aspect of what this genre represents and it is also used to represent the artist how they want to be perceived by an audience. So mainly setting and iconography is used to lay everything around the music video creating a scene relevant and appealing to its own genre so what is produced as the final product actually has a meaning.
We will be using more than one setting as there are two vital parts to our music video and that is the performance piece and then the narrative part that is going to be included within the band performance that is displayed. For our performance we will be using the Drama studio in school and we thought this was perfect as the room is pitch back with black walls and curtains that wrap around the walls creating a perfect environment for the band to perform in as we wanted a large amount of space with nothing going on in the background so the in the dark environment the lights and camera would focus all on the band members and the instruments to add more depth to the performance rather the focus was spread to the floor and walls rather than on the band members where the action is actually taking place. This is important because we want for when the audience watch it that they aren't concentrating on unnecessary factors of the video and actually have all focus on what is happening.
The other part to our music video is going to be the narrative based segments that will be laid out throughout the music video in between the band performances to give the music video more than one perspective, also it is important that we want to get across the story to the song as we want to apply Goodwin's theory to our music video and base our narrative on the lyrics to our chosen song. We believe that if the actions in the music video reflect the lyrics so that there is some reference in between so we can make a story based upon this. So in our narrative segment we are going to base it in Woodford Green on the street above my house where Arthur also lives. We are going to film this part at night because we want to give that mysterious feel because we are going to have a drug scene and the dark elevates the dark acts as it is something illegal and the darkness adds onto its effect showing it is something very bad. We want this setting because Arthur's house has a wooden door gate which gives a nice feel to the whole backstreet look as there is an alley that goes all the way up the back of his house and his garden is a good part to have a scene in there too. Overall it was a good decision to use this as one of our settings is that it is perfect to what we want to reflect on the lyrics with the use of this scene.
Iconography wise for our performance part of the music video we are going to include a drum kit, guitar, bass guitar, a microphone with a stand and 2 amplifiers. This is very important that in the studio we use these as these are all the essential props to a complete band. We are going to use all these instruments because we at least one of each type of instrument to go with the song as these instruments can all be heard in the song. We are also aiming to use spotlights on stands to beam light directly at the band members because we want all the lights and attention on the performers rather than the setting so that conveniently they are the main part of the performance scenes. Then over to the narrative part of our music video there are a number of things we would like to include because we want to have references from the lyrics to the objects and also portray a bit of what we want to send across with the song itself. A scene in this is where there are drugs being passed on which we would use alternatives to give off the same impression. The lyrics mention how the singer listens to music thinking about this girl and we think that using a sort of music player and earphones reflects on what is being said in the song. Also stated in the song it is said that drink is spilled on the couch and this is important to use a glass while the primary actor is listening to music to give the same effect as him spilling water without meaning to.
Our settings and iconography are conventional to our music genre because it is a rock genre and the settings we are using are mainly just dark scenes and this is conventional because from our vox pops people mainly added that dark environments were the main thing people looked out for in a rock genre. One of the most conventional parts to the music video is the blacked out studio that we are going to use in our performance because this is used a lot in music videos that we have watched or even music instrumental covers that people do. Using a scene during the night is very conventional as we are going to set it in dark alley ways with a lot of mystery involved. Iconography we believe is very conventional to the rock genre because the main thing we are using in this music video is many instruments and the band performance is what makes the music video for a rock genre song and this is very good as it goes with the codes and conventions of rock because people who watch these types of music videos always expect an instrument based performance showing what the music is created by.
The best way in why this builds a relation with the target audience is that this product is being produced on the factors that appeal to them most and make them the happiest. These are the things that they want to see and i believe that if we create a product so specific to what appeals to our audience it will build a good relation with them because they get to see everything they expected to in the music video we have made for them. If this relationship can be built it shows exactly that we obeyed the codes and conventions of the rock genre because we have then created a correct product.
The other part to our music video is going to be the narrative based segments that will be laid out throughout the music video in between the band performances to give the music video more than one perspective, also it is important that we want to get across the story to the song as we want to apply Goodwin's theory to our music video and base our narrative on the lyrics to our chosen song. We believe that if the actions in the music video reflect the lyrics so that there is some reference in between so we can make a story based upon this. So in our narrative segment we are going to base it in Woodford Green on the street above my house where Arthur also lives. We are going to film this part at night because we want to give that mysterious feel because we are going to have a drug scene and the dark elevates the dark acts as it is something illegal and the darkness adds onto its effect showing it is something very bad. We want this setting because Arthur's house has a wooden door gate which gives a nice feel to the whole backstreet look as there is an alley that goes all the way up the back of his house and his garden is a good part to have a scene in there too. Overall it was a good decision to use this as one of our settings is that it is perfect to what we want to reflect on the lyrics with the use of this scene.
Iconography wise for our performance part of the music video we are going to include a drum kit, guitar, bass guitar, a microphone with a stand and 2 amplifiers. This is very important that in the studio we use these as these are all the essential props to a complete band. We are going to use all these instruments because we at least one of each type of instrument to go with the song as these instruments can all be heard in the song. We are also aiming to use spotlights on stands to beam light directly at the band members because we want all the lights and attention on the performers rather than the setting so that conveniently they are the main part of the performance scenes. Then over to the narrative part of our music video there are a number of things we would like to include because we want to have references from the lyrics to the objects and also portray a bit of what we want to send across with the song itself. A scene in this is where there are drugs being passed on which we would use alternatives to give off the same impression. The lyrics mention how the singer listens to music thinking about this girl and we think that using a sort of music player and earphones reflects on what is being said in the song. Also stated in the song it is said that drink is spilled on the couch and this is important to use a glass while the primary actor is listening to music to give the same effect as him spilling water without meaning to.
Our settings and iconography are conventional to our music genre because it is a rock genre and the settings we are using are mainly just dark scenes and this is conventional because from our vox pops people mainly added that dark environments were the main thing people looked out for in a rock genre. One of the most conventional parts to the music video is the blacked out studio that we are going to use in our performance because this is used a lot in music videos that we have watched or even music instrumental covers that people do. Using a scene during the night is very conventional as we are going to set it in dark alley ways with a lot of mystery involved. Iconography we believe is very conventional to the rock genre because the main thing we are using in this music video is many instruments and the band performance is what makes the music video for a rock genre song and this is very good as it goes with the codes and conventions of rock because people who watch these types of music videos always expect an instrument based performance showing what the music is created by.
The best way in why this builds a relation with the target audience is that this product is being produced on the factors that appeal to them most and make them the happiest. These are the things that they want to see and i believe that if we create a product so specific to what appeals to our audience it will build a good relation with them because they get to see everything they expected to in the music video we have made for them. If this relationship can be built it shows exactly that we obeyed the codes and conventions of the rock genre because we have then created a correct product.
This demonstrates some planning requirements for your music video. You have included a variety of points to explain your reasons for selecting certain locations and iconography elements. The points that you have included, helps to show your visualisation of your music video, but further discussion of the points are needed, by relating back to your target audience and explaining, how they can build a relationship with your artist.
ReplyDeleteAim to include images, to support the points that you have made.