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Final Music Video

Lyric Analysis

Artist: Arctic Monkeys

Song: Do I Wanna Know?

Research Into Chosen Music Artist

For our music video my chosen artist was Arctic Monkeys and this is because personally my main genre of music that I listen to is rock, and Arctic Monkeys are Indie-Rock and I like this as indie is not really heavy but very mellow. What brought us to the point where we decided this was our chosen artist was going along the theme of drugs because we wanted to create a slow song with special effects in it with the use of drugs to portray the effects created. Their new song from their latest album ‘Why’d you only call me when you’re high’ was a good song because I thought it portrayed drugs very well with its use of big effects on the video and the actions that took place were very good also showing how he was high. The reason I thought it was important we changed the song was that the length of the song was only 2:42 and this was too short for us to get across what we wanted in our music video.  So we wanted to take the aspect of love from this song and use it in their first song of the new album ‘Do I Wanna Know’ is a perfect example as it has the whole aspect of love in it and it is much slower and mellow as we want it to be.

Arctic Monkeys are an English indie rock band formed in 2002 in High Green, a suburb of Sheffield. The band consists of Alex Turner (lead vocals, lead/rhythm guitar), Jamie Cook (rhythm/lead guitar), Nick O'Malley (bass guitar, backing vocals), and Matt Helders (drums, backing vocals). Former member Andy Nicholson (bass guitar, backing vocals) left the band in 2006 shortly after their debut album was released. The band have released five studio albums: Whatever People Say I Am, That's What I'm Not (2006), Favourite Worst Nightmare (2007), Humbug (2009), Suck It and See (2011) and AM (2013), as well as one live album At the Apollo (2008).

The band's debut album became the fastest-selling debut album in British music history, surpassing Elastica's self-titled album and remains the fastest-selling debut album by a group in the UK. The band have won five Brit Awards—winning Best British Group twice, and have twice been nominated for Grammy Awards. Arctic Monkeys were heralded as one of the first group of acts to come to the public attention via the Internet (fan-based sites rather than from the band), with commentators suggesting they represented the possibility of a change in the way in which new bands are promoted and marketed. The band are also regarded as one of the most prominent bands to be part of the post-punk revival in the UK, after achieving commercial success and spawning two number one singles with their debut album.

In 2005, Arctic Monkeys eventually signed to Domino Records, having resisted the temptation to sign to a controlling major label. They also reportedly signed a £1 million publishing deal and a £725,000 deal with Epic to cover the United States. The band's first single with Domino was 'I Bet You Look Good On The Dance floor'. Released in October 2005, the single went straight to number one in the UK charts, ahead of Robbie Williams and the Sugababes. Second single, 'When The Sun Goes Down', experienced the same chart success and Arctic Monkeys also appeared on their first NME cover.

Arctic Monkey's debut album, Whatever People Say I Am, That's What I'm Not was released at the end of January 2006 and became the fastest-selling debut album in UK chart history. The next week, the album was released in the US and sold 34,000 copies in the first week and debuted at 24 on the US album chart. At the NME Awards that year, Arctic Monkeys won three fan-voted awards, for Best New Band, Best British Band and Best Track.

Albums released by the Arctic Monkeys and their sales;

Whatever People Say I Am, That's What I'm Not: 

• UK: 1,475,982
• US: 258,000

Favourite Worst Nightmare:

• UK: 821,128
• US: 44,000+

Humbug:

• UK: 320,921
• US: 28,000+

Suck It and See:

• UK: 287,417
• US: 21,000+

AM

• UK: 157,329
• US: 42,000

3)     Artist music video analysis
1) Analyse 2 music videos
2) Explain how Dyer’s star theory is used
3) How is Goodwin’s theory used?
4) How is the artist represented?
5) Who is the target audience?
6) What is the style of the music video?
7) How is mise-en-scene used?
8) What common camera shots do the music videos use?

4)     Summary
Explain how your research on your chosen music artist will assist you with planning your own music video

Risk Assessment

Risk	How it can affect	How to get around
Cables	People can tip over the cables and hurt themselves and also it could damage electric equipment that we are using.	Tape the cables to the floor or total remove cables when possible.
Ladder	We are using a ladder for one of the scenes so if we are all in the scene there will be no one holding the ladder	Make sure we have extra people with us or do shot were not everyone is in the shot.
Electrical equipment	We have to be careful that all electric equipment is protected or someone could be electrocuted	Make sure minimal electrical equipment is around.
Messy Floor	Some one could step on something or trip when holding the camera which could injure people.	Make sure there are clear paths and only messy areas that will be on the cameras shot.
Night time filming	People could rob our camera or come and make trouble	Make sure that we don’t record too late and that we do it in areas that we know are safe and near to our homes
Water	Water could be spilt onto the camera or the floor and we could slip	Make sure that the water doesn’t go any where near the camera and don’t fill the glass up all the way.

Research & ideas for chosen songs

This music video is of Jimmy Eat World and their song The Middle which they released in 2001. It is part of the indie rock genre and i have analysed the main conventions they have conveyed throughout as a part of research that i need for my own production in indie rock. In order to create a music video for the genre of music i need to understand what needs to be included and used within the video to get across that this is indie rock because each genre of music has different expectations in their videos of hat their target audience want to see. 

One of the main conventions the used was to include a band instrumental performance throughout and this is what is expected of any rock genre and this is so you cam see that the music itself makes sense because the instruments that are being played in the piece of music need to sync up with something in the music video and the best way to do that is to make sure there are musicians from the bands that are performing their role in order to bring this music to their audience. It is also what the target audience want to see so in order to make the video they need to appeal to their audience very importantly otherwise there is no point of the music video being created if it isn't promoting what the artist have made to their fans who demand this from them.

Another convention that i see this music video has used is the way the artists are represented and this is by the use of their scruffy clothing and they all in a way have their own style because they are all very similar but also have their own features because fans are always favouring specific band members and in order to meet what they want whether it what they wear or even how they do their hair.

The scene for this music video is a big house full of young people in their underwear who are drinking, getting very stupidly drunk and destroying the place doing whatever they wis to do. This is conventional because they are showing as part of the rock culture, people drink and do drugs and then act in a manner where they don't consider nobody but themselves as they do whatever they want in their drunk state and don't take authority to thought at all. This is good because i want to combine drunk and emotion together to show that it can be used to cover how people feel and do what they want with alcohol.

One last thing I noticed was the use of Sexual feelings and how love was shown and i think this is also very conventional as rock genre is on where its main purpose is to portray emotion in ways it needs to as band members are always writing songs from life events that have left them in a state where music releases their emotion so i think convention wise, love is something to hit on because it is a strong emotion and it would be good to show.

Micro elements i picked up on were such like close ups of the main band singer. They will always be the most famous of the band and the main icon and people will show more interest in them so i think it is important to use this sort of cinematography of having the singer up close to the camera singing. Long shots of the band are conventional because the audience actually want to see the band playing together because it makes more sense having some long shots then having all the performance cut up into many mid shots.

They have used fast paced editing to increase the pace of the song because it isn't on with a slow drum line. The drums are fast and so are the band following so i think it is good that it is showing the tempo of the song with its use of editing. Also there is a lot of low key lighting because i don't think it being bright and vibrant would be conventional to the genre, so the dimmed green and orange lighting placed around the scene shows everyone is just chilled and enjoying their time at this party.

This genre of music can be aimed at many people because there isn't usually a limit on who can listen to what music. but with indie it can be young people from maybe looking at 16-21 and i think this target audience is the type of people who drink a lot, act rebellious and are sexually active. So how this genre applies to this audience i can see.  This target audience is important as i am aiming my product to people of this age group so this research will apply as i will aim to follow conventions using what i have analysed from this music video and the way it represents certain things.

It is important that i researched what this music genre hold within its conventions because before i wouldn't have know much about what to include but now i have analysed Jimmy Eat Worlds music video i know pretty much what is included in this genre so i can use this research and put it forward into planning the production of my music video because as i am planning i can say here this needs to go and there we need to produce this so we can overall produce a music video that appeals to our audience of the indie rock genre and in this way i will make sure my production for this music video is conventional to its genre.

conventions

micro elements

target audience

research go towards planning